Great post from Seth Godin today about Intuition. Reminds me of "Blink," from Malcom Gladwell. I know that a lot of people have spent a lot of time debating the merits set forth by Gladwell, but there is one theme that continues to resonate with me, especially after reading Godin's post: having too much information is not helpful - if it's the wrong information. People's whose intuition is strong in certain areas benefit from the ability to filter the opportunity or question through the correct set
of information, and nothing else.
From Seth Godin:
Let's say you've got a really good idea. And you've had good ideas before.
You show it to your colleagues. They analyze it. They tell you why it's not a good idea.
Do you go with your instinct? Is your gut reaction to be trusted? After all, you've been right before. After all, you've been wrong before.
The analysis, based on past events, certainly seems sound. But your instincts are the only way you're going to do something unsound.
If you're sure of something - because your gut tells you something - and you are getting negative feedback from others who are doing analysis, it would probably do you well to take a look at the metrics and information they're using. Are they suffering from too much information? Are they able to "Thin-Slice?"
(From Wiki: The main characteristic of thin slicing is that only a few pertinent key factors are considered in the decision process. Even if more information is available, it is classified as irrelevant and discarded.)
I like Seth's challenge, because he's right. If you only do what you've always done, you'll always get what you've always got. (wait, that's the definition of insanity right?! - maybe there's something to be said for that.) If you "analyze" every good idea, it's more likely that it will be deconstructed instead of executed.
Surely there is a reason and place for in depth analysis. Or perhaps, it's better to surround yourself with people who are well equipped to filter down to those few important metrics, and trust their gut as well.